I've sat on both sides of the table, as a PM and Product Designer, giving me the perspective to connect user needs, business goals, and technical realities to create products with measurable impact.

I’ve sat on both sides of the table, as a PM and Product Designer, giving me the perspective to connect user needs, business goals, and technical realities to create products with measurable impact.

8+ years of experience, previously at Snapask & GrabHealth

8+ years of experience, previously at Snapask & GrabHealth

Selected work

Selected work

Increasing Checkout Rate by 67% through User Research & Design Enhancement

GrabHealth | Singapore & Indonesia

UX research

Healthcare e-commerce

Checkout optimization

Increasing Checkout Rate by 67% through User Research & Design Enhancement

GrabHealth | Singapore & Indonesia

UX research

Healthcare e-commerce

Checkout optimization

Increasing Course-Detail CTR by 65% through App Redesign

Snapask | Asia

Edtech

Usability testing

Multiple markets

Increasing Course-Detail CTR by 65% through App Redesign

Snapask | Asia

Edtech

Usability testing

Mutiple markets

Increasing Course-Detail CTR by 65% through App Redesign

Snapask | Asia

Edtech

Usability testing

Mutiple markets

Transforming a Crowdfunding Platform into a More Trustworthy and Scalable Product

ChangeChanges 犀犀公益 | Taiwan

NPO crowdfunding

Visual redesign

Transforming a Crowdfunding Platform into a More Trustworthy and Scalable Product

ChangeChanges 犀犀公益 | Taiwan

NPO crowdfunding

Visual redesign

Transforming a Crowdfunding Platform into a More Trustworthy and Scalable Product

ChangeChanges 犀犀公益 | Taiwan

NPO crowdfunding

Visual redesign