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GrabHealth – COVID-19 Campaign Site Design
In early 2020, COVID-19 pandemic spread all over the world and Indonesia was no exception. GrabHealth was one of the leading telehealth services in Indonesia, embedded in the super app platform – Grab. As we’ve observed COVID-19 cases surge in Indonesia, we initiated the COVID-19 campaign site to keep users updated with the latest case update, news, and to help them with our teleconsult services.
Company
Good doctor technology
Country
Singapore, Indonesia
Role
Product Designer
Time
2020
About the Project
Product Goal
Keep Indonesian users stay informed and vigilant with latest COVID-19 pandemic situation
Promote our main offerings to users, such as COVID-19 risk assessment, tele-consult, health products delivery, and articles, to keep them accompany during pandemic
Business Goal
Increase new registered users
Drive traffic to main offerings
Outcome
The data suggested 50%+ of users were interested in trying out risk assessment as they suspected they might get an infection. On top of that, the article about how to tell the difference of symptoms between flu and coronavirus had the highest CTR of 60%. Accordingly, we could argue people were inclined to know whether they have contracted with COVID-19.
We drove traffic to the COVID-19 site by 600k and 23% of visitors explored our main offering services.
MVP
Enhance credibility
Emphasize the official endorsement subject to COVID-19 stats from Indonesia MOH (Minister of Health) in order to keep users reassured
Use the Grab’s slogan “KITA VS CORONA” catering to pandemic time to show solidarity with users
Keep users aware of COVID-19 outbreak with data visualization method
I choose to display confirmed, followed by death and recovered cases, excluding active ones. My goal is to emphasize the severity of COVID-19 outbreak in Indonesia because we’ve learned local people are less vigilant due to the culture and pressure to live on
Grab homepage
COVID case update
COVID case trend
Fact Checker
Iteration
Tweak the format of the daily increase case from percentage to absolute number
As we received feedback on misunderstanding the percentage indication, I tweaked it to directly display the absolute number of the increased case in the sense that it was more intuitive for users to perceive.
Add mask sales & mental health counseling
Adding mask sales to the COVID-19 site was an unavoidable move considering the shortage of mask supply across the region. However, mental health counseling was an informed decision in the light of the surge of need to talk to doctors about worries about losing jobs and frustration after staying home for such a long time.
